Industrial Utility Efficiency


Reach over 16,560 readers of Blower & Vacuum Best Practices by advertising in the print and digital magazine mailing quarterly. A range of ad options, from Full Page Features to Marketplace ads, are available.

Blower & Vacuum Best Practices is poly-bagged and mailed together with Compressed Air Best Practices® Magazine. Reach 10,000 print and 4,900 digital magazine readers working to improve these two critical utilities at their industrial and municipal plants. Industrial readers are 70% of the total and 30% focus on optimizing aeration blowers.

The Blower & Vacuum Best Practices Monthly e-Newsletter reaches an average of 8,500 subscribers. The e-Newsletter is highly engaging, and boasts an average Open Rate of 27% and an average Click-Through-Rate of 7% (per open) – remaining significantly above industry averages. Advertisers receive a customized analytics report including the number of recipients, open rate, click-through-rate, and the advertisement’s performance.

Launched in April 2015, is the first such site of its’ kind serving the blower and vacuum industry. Banner and Boom Box ad space can grab attention at a low monthly rate. unique visitors totaled 4,470 per month. Total visits reached 5,380 per month and page views reached 7,100. Market your product lines and application knowledge to customers with content-marketing focused banner and boom box ads.

For more information on web site and print advertising opportunities, please feel free to contact our Advertising Sales Manager, Bill Smith, at, or tel: 1-412-980-9904.



Green Leaf icon


Target Audience #1: Energy Teams and Wastewater Plant Operators

Seventy-one percent (71%) of our 16,560 print and digital magazine readers are Energy Team members and Wastewater Plant Operators in all 50 States. Energy Teams, with one representative per plant, are focusing on reducing the kWh consumption of their facilities. Here are some examples of who our readers are:

  • Energy Manager - Baxter International
  • Maintenance Manager - City of Vero Beach, Wastewater Treatment Division
  • Papermaking Energy Owner - THE P&G Paper Products Co.
  • Plant Operator - Wells Enterprises
  • Global Energy Program Manager - KRAFT Foods
  • Energy & Utilities Coordinator – Michelin
  • Engineer, Shared Services Engineering Group – Boeing
  • Plant Engineer - Aiken County Public Service Authority


Target Audience #2:  System Knowledge and Equipment Providers

Twenty-nine percent (29%) of our 16,560 print and digital magazine readers are energy consultants, utility company account executives, and blower and vacuum system professionals. These readers are blower and vacuum system experts who can advise Energy Managers and execute energy-efficiency projects.


Blower & Vacuum Best Practices, the e-newsletter and its’ web site, are wholly owned by Smith Onandia Communications LLC. The Company is based in Pittsburgh, Pennsylvania.